Non traditional segments exploiting new trends for precious stones and materials The luxury consumers increasing desire to make a style statement is now driving designers and manufacturers to find creative ways to use precious stones and materials for products beyond the traditional, trend experts at SWAROVSKI GEMS™ have observed. In the spotlight are alternate segments such as bejewelled eyewear, mobile phones and consumer electronics, designer writing instruments and even luxury cutlery and tableware.
In response to these emerging trends, SWAROVSKI GEMS™ has produced a Creative Applications Tool that illustrates ways to use its gemstones, created stones and associated products in these alternative segments. The tool provides examples of how the renowned SWAROVSKI GEMS™ can be teamed with an unusual array of base materials as well as useful application and product information.
Exciting opportunities in eyewear market
A new breed of big budget fashionistas who see bejewelled sunglasses and optical glasses more as an item of jewellery has sparked interest among companies like Cartier, Gold & Wood, Fred and Henry Jullien, or Los Angeles-based Luxuriator, which offers fabulous frames with precious stones, according to Birgit Rieder of SWAROVSKI GEMS™. She said the trend was further confirmed recently when the companys Passion Topaz design contest also drew many entries for bejewelled sunglasses.
Mobile phones and consumer electronics a booming market
Meanwhile there is now a consumer of luxury handsets and consumer electronics who targets products not for their technological wizardry but as a style statement. The mobile phone, MP3 Player, iPod, iPhone or associated consumer electronics and their accessories now represent the ultimate collision of style, fashion and technology. Designers and manufacturers recognise that style allows their products to stand out and this will continue to be a key market driver. Luxury mobile phones using diamonds, precious stones and precious metals are already being offered by brands like Vertu, Motorola, Goldvish, Nokia and Samsung. We see high-end handsets taking on the same status as luxury watches, presenting lucrative opportunities for brand extension and increased revenues in the 1 billion handset-a-year market, said Birgit Rieder of SWAROVSKI GEMS™.
In response to these emerging trends, SWAROVSKI GEMS™ has produced a Creative Applications Tool that illustrates ways to use its gemstones, created stones and associated products in these alternative segments. The tool provides examples of how the renowned SWAROVSKI GEMS™ can be teamed with an unusual array of base materials as well as useful application and product information.
Exciting opportunities in eyewear market
A new breed of big budget fashionistas who see bejewelled sunglasses and optical glasses more as an item of jewellery has sparked interest among companies like Cartier, Gold & Wood, Fred and Henry Jullien, or Los Angeles-based Luxuriator, which offers fabulous frames with precious stones, according to Birgit Rieder of SWAROVSKI GEMS™. She said the trend was further confirmed recently when the companys Passion Topaz design contest also drew many entries for bejewelled sunglasses.
Mobile phones and consumer electronics a booming market
Meanwhile there is now a consumer of luxury handsets and consumer electronics who targets products not for their technological wizardry but as a style statement. The mobile phone, MP3 Player, iPod, iPhone or associated consumer electronics and their accessories now represent the ultimate collision of style, fashion and technology. Designers and manufacturers recognise that style allows their products to stand out and this will continue to be a key market driver. Luxury mobile phones using diamonds, precious stones and precious metals are already being offered by brands like Vertu, Motorola, Goldvish, Nokia and Samsung. We see high-end handsets taking on the same status as luxury watches, presenting lucrative opportunities for brand extension and increased revenues in the 1 billion handset-a-year market, said Birgit Rieder of SWAROVSKI GEMS™.
