Gem Visions
SWAROVSKI GEMS™ introduces GEM VISIONS 2012 the stimulating and provocative annual trend and design book packed with far-reaching inspirations and influences to shape a dramatic new mood of fine jewelry in 2012.
EXTRAORDINARY INGENUITY AND PURE INNOVATION; THE PAST LEADS TO THE FUTURE. THE FUTURE IS NOW
Looking towards 2012, GEM VISIONS expects a watershed in the evolution of contemporary jewelry design. As the 20th century recedes, the industry turns its back on nostalgia and focuses on the future, as a new 21st century design language embraces and integrates past traditions through ingenuity, innovation and breathtaking creativity, all underlined by profound emotional values. In its compelling workbook-style design, spontaneous and expressive, with its own distinctive point of view, and a wealth of expertly researched visual references, sources and influences from around the world, GEM VISIONS 2012 opens up a rich treasure chest of design directions, themes and inspirations.
GEM VISIONS five design directions for 2012:
STUDIO: A new and poetic, anti-industrial expression for vintage, heirloom and heritage. A soft, soulful aesthetic, with an emotional quality, showing the mark of the maker. Hand-made and artisanal, simple, honest yet polished with elegant refinement, inspired by studio pottery with a reference to 50s modernity and iconic sophistication. For the artistic, individualist who loves all things vintage and heritage brands. The color palette is made up of neutrals, fruity tones and retro combinations. Key concepts focus on lyrical line and interesting texture, including Softly Brushed, Graceful Pearls, Sweet Vintage, Lyrical Collage, Multicolor Painting, Feeling Blue, Radiant Nature.
FANTASY: Drifting away from ordinariness, reality and normality, mastering the art of illusion. A journey into an extraordinary, rich, imaginary universe of hyper-reality, of lush, opulent and intricate gardens of magnified flora and fauna. Elaborate, intricate and embellished, this trend explores modern opulence. For the courageous consumer, out of the box thinker, keen to express individuality. A palette of deep intense jewel colors, green, violet, orchid, cameo pink. Key stories are Imaginary World, Bloom Profusion, Sinuously Entwined, Shielded, Intense Melange, Exuberance.
FICTION: The influence of sci-fi delivers the dark and morbid glamour of gleaming futuristic tribal warriors, earthy, metallic, primitive, referencing bones, myths and legends, yet connected to couture and dazzlingly bejeweled. Inspiration comes from skeletal structures and bones, myths and legends and extra-terrestrial beings. For the unpredictable and adventurous jewelry wearer, with a provocative attitude, epitomized by Lady Gaga. Colors are earthy, with orange and red accents, or night sky shades of glinting black and grey. Key stories are Voodoo Mystic , Tribal Beat, Fade to Black, Divine Radiance, Stellar Constellations, Dynamic Cosmic.
LUMINESCENCE: Radical minimalism that revolves around the power of light, reducing, simplifying and streamlining forms and silhouettes, to reach an architectural, geometric, essential purity, illuminated by the neon brilliance of a new color vocabulary. Architectural, abstract and geometric, with a flavor of 90s techno revival and a clean, modernized, industrial touch. The consumer is young, or young at heart, influenced by entrepreneurial teenaged celebrity children, Lourdes Leon, Georgia Jagger, Julia Roitfeld. Colors reference a 90s revival, with an emphasis on techno-neon brights, a fluorescent, rainbow effect and strong clashing contrasts. Key concepts are Vivacious Mass, Prismatic Glow, Digital Age, Morphing, Rough Luxe, Monochrome, Graduated Light.
NOUVELLE VAGUE: Devoted to Zirconia and its particular qualities, a retro-modernist, cinematic trend, sleek, timelessly classic, androgynous, that celebrates sartorial perfection and impeccable cut. This appeals to the smart, classic dresser, with a modern affinity, and an intellectual and artistic streak, aspiring to statement diamond jewelry. Colors are black and white. Key stories are City Lights, A La Mod, Film Noir, New Wave.
