Gem Visions
GEM VISIONS 2012 INDIA
GEM VISIONS INDIA 2012 CELEBRATES THE BOUNDLESS INSPIRATION OF INDIAN CULTURE
SWAROVSKI GEMS™ is proud to announce its special GEM VISIONS 2012 project and publication dedicated to that most beautiful, fascinating and passionate country, India. This homage to the creative dynamism of Indias diverse cultural identities explores the superb creativity of its designers within the pages of GEM VISIONS INDIA 2012, the special edition of SWAROVSKI GEMS™ annual trend and design book.
With GEM VISIONS INDIA 2012, SWAROVSKI GEMS™ places the spotlight on the sub-continents wealth of fine jewelry traditions to firmly acknowledge Indias position as an enduring jewelry design influence. Indias rich heritage of excellence in craftsmanship and its embrace of modern 21st century design ideas and state-of-the-art technology creates a bridge between East and West and mirrors Swarovskis own philosophy of amalgamating superb creative design with the latest technological innovation.
GEM VISIONS INDIA 2012 DESIGN DIRECTIONS
Passionate India
The passion of each new experience is refracted through a contemporary edge and blazes with beautiful color that takes its inspiration from the worlds of dance, art, culture and religion. Jewels are fashioned for Diwali, Raksha Bandhan andAkshaya Tritiya and especially for that most perfect
occasion, the wedding day. Featuring unsurpassed craftsmanship, these
jewelry pieces make dreams come true and are the pure expression of
love. This trend is for those rooted in tradition, while still
respecting contemporary style and with an eye for the eclectic. The
color palette is a veritable rainbow of gold and silver, champagnes and
dusty pinks, warm reds and emerald greens, as well as zesty yellows and
grassy greens. These are powerfully accented by electric blue and black.
Fiery pink, intense purple and bright orange ignite for celebrations.
Key concepts focus on the gamut of modern Indian life, including
Alluring Beauty, Color Explosion, Precious Reflections, Shimmering
Lights, Contemporary Edge, Spiritual Passion, Organic Flow and Cultural
Fusion.
Studio
This artistic trend is a new and poetic re-emergence of the heritage traditions of fine Indian craftsmanship that reach back over more than 5,000 years. From the ancient Indus Valley civilization with its clay bangles, to modern metal jewelry, this artisanal trend expresses a poignant and emotional esthetic. Design is classically elegant, ageless and pure, incorporating heirloom techniques born in the studio but safely preserved for the future. This trend is for the self-confident individualist who is passionate about design and reveres atelier qualities. The color palette is made up of neutrals, fruity tones and retro combinations. Key concepts focus on lyrical line and interesting texture, including Graceful Pearls, Softly Brushed, Sweet Vintage, Lyrical Collage, Radiant Nature, Feeling Blue and Multicolor Painting.
Fantasy
Mythology and folklore infused with the fantastical, this extravagant trend unleashes the imagination in a re-interpretation of nature as a make-believe wonderland. Sexy and bold, lively and alluring, Fantasy has the timeless appeal of true glamour. Intricate and innovative cutting-edge designs
burst with startling energy and pink becomes Indias black. It is a
journey of unbounded joy and blaring color, a distinctly Indian journey.
Elaborate, intricate and embellished, this trend explores modern
opulence for the courageous consumer, keen to express individuality. A
palette of deeply intense jewel colors, green, violet, orchid, cameo
pink. Key stories are Sinuously Entwined, Floral Cascades, Bloom
Profusion, Shielded, Animalia, Exuberance, Imaginary World and Intense
Melange.
Luminescence
The power of light rejoices in a radical minimalism that reduces and simplifies in an attempt to reach the quintessence of geometric purity. Vivid neon brilliance encompasses all forms and highlights a newly vibrant language of color in a universe where reality and illusion collide to create a new and elusive 3-D world. The consumer is young, or young at heart, the style leader of the future. Colors reference a '90s revival, with an emphasis on clashing techno-neon brights and a fluorescent, rainbow effect. Key concepts are Vivacious Mass, Monochrome, Rough Luxe, Cool Clinical, Graduated Light, Morphing, Prismatic Glow and Digital Age.
Fiction
With the dawn of the new decade, fashion has gone into sci-fi hyper-drive using futurism to deliver a dark, almost melancholic glamour of gleaming futuristic warriors complete with all their exotic myths and legends. A brilliant future heralded by avatars such as the Lords Vishnu, Shiva and Ganesh plus the multifarious manifestations of devis. For the unpredictable jewelry wearer with a provocative and eccentric attitude whose main desire is to dictate trends, the colors are earthy, with orange and red accents, or night sky shades of glinting black and grey. Key stories are Voodoo Mystic, Punk Glam, Tribal Beat, Fade to Black, Engines, Dynamic Cosmic, Stellar Constellations and Divine Radiance.
