Zirconia is considered to be the best diamond look-alike ever developed. For this reason, Swarovski believes Zirconia should be cut to standards equivalent to those set for the finest-cut genuine diamonds.

Our research in this area has revealed the ideal proportions that must be achieved to yield maximum sparkle and shine in our flawless Zirconia. It's a quality standard, now applied to all SWAROVSKI GEMS™ ZIRCONIA, that has earned the highest rating for critical factors determining diamond beauty from a leading gem lab versed in the machine measurement of diamond brilliance and light dispersion.

Our consumers will immediately recognize the fine and very distinctive brilliance that sets the Zirconia stones of SWAROVSKI GEMS™ apart from our competitors.