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The Pure Brilliance Concept for Zirconia

SWAROVSKI GEMS™’ Pure Brilliance concept embraces the company’s pillars of excellence: the strength of the brand, the outstanding Pure Brilliance Cuts for zirconia, the perfectly saturated Fancy Diamond Colors and the unique laser-engraved quality seal, each being unique in composition and providing differentiation from the competition.

Swarovski’s Pure Brilliance cuts are truly a cut above the rest – the exact symmetry and proportions of the cuts maximize brilliance and place Swarovski Zirconia in a class of its own.

Pure Brilliance Brochure 2012

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White

Round Pure Brilliance Cut 24/24

Round Pure Brilliance Cut 24/24

Round Pure Brilliance Cut 24/24

available from 0.80 to 1.40 mm

Round Pure Brilliance Cut 32/24

Round Pure Brilliance Cut 32/24

Round Pure Brilliance Cut 32/24

available from 1.50 to 8.00 mm

Square Princess Pure Brilliance Cut

Square Princess Pure Brilliance Cut

Square Princess Pure Brilliance Cut

available from 1.50 to 6.00

Marquise Diamond Pure Brilliance Cut

Marquise Diamond Pure Brilliance Cut

Marquise Diamond Pure Brilliance Cut

available in 3x1.5, 4x2, 5x2.5, 6x3, 7x3.5 and 8x4 mm

Pear Diamond Pure Brilliance Cut

Pear Diamond Pure Brilliance Cut

Pear Diamond Pure Brilliance Cut

available in 3x2, 5x3, 6x4, 7x5 and 8x5 mm

Oval Diamond Pure Brilliance Cut

Oval Diamond Pure Brilliance Cut

Oval Diamond Pure Brilliance Cut

available in 3x2, 5x3, 6x4, 7x5 and 8x6 mm

Invisible Setting Square Princess PB Cut

Invisible Setting Square Princess PB Cut

Invisible Setting Square Princess PB Cut

available from 2.00 to 3.00

Baguette Princess Pure Brilliance Cut

Baguette Princess Pure Brilliance Cut

Baguette Princess Pure Brilliance Cut

available in 3x2, 4x2, 5x2.5 and 6x3 mm